Croatia sailing holidays: Brits looking for activities abroad

British travellers embarking on Croatia sailing holidays and other trips abroad are becoming increasingly interested in adventurous and educational activities, according to a new study.

Research firm Mintel carried out a survey which found that an estimated 7.1 million British adults have learnt a new sport or game during a holiday in the past three years, while 6.6 million have acquired a new skill.

Over a third (36 per cent) of people think that learning about their destination is an important part of the travel experience.

Tom Rees, Mintel's senior travel and tourism analyst, said: "As odd as it may seem to those that jet away simply seeking sun, sea, sand and sangria, long-term trends show that a growing number of UK holidaymakers are turning away from fly and flop holidays.

"Factors such as the increasing number of specialist products, more active styles of holiday-taking, the internet and the expansion of low-cost air travel have created demand for new destinations and novel experiences."

People who have taken Croatia sailing holidays may be among the 59 per cent of British adults who said they visited a museum during their travels in the past three years.

Adriatic cruises offer the chance to stop in Split to visit the Mestrovic Gallery or the Archaeological Museum.