Diversity of Croatia holidays 'should be promoted'

Those responsible for promoting Croatia holidays should focus on the nation's diversity and different aspects of its lifestyle, according to industry representatives.

At the World Travel Market, which is being held in London this week, tour operators provided tips and advice to officials from the country's tourism ministry.

They pointed out that the Croatia holiday market is about more than Dubrovnik and the Kornati archipelago and highlighted the importance of portraying lifestyle in marketing initiatives.

Examples given for potential promotional images include people drinking cappuccino on the Split riviera and children eating ice creams, the Croatian Times reports.

Tourism minister Damir Bajs acknowledged the challenges facing the industry, but stressed: "Our government has a policy of supporting tourism."

One way for travellers toenjoy the full range of experiences and activities on offer in Croatia is by taking an Adriatic cruise, which provides the opportunity to visit destinations like Makarska, Opatija and Vis and also embark on pursuits such as white-water rafting and hiking.